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Starry Night

Clarity.
Understanding what truly matters

Collaboration.
Powered by connection

Creativity.
Solutions that serve all

We help workplace teams strengthen trust and foster sustainable growth through Needs-based Communication.

How_It_Works

The Hidden Costs of Communication Breakdowns at Work

Workplace communication often revolves around who’s right, whose solution is best, or who’s to blame when things don’t go well. In the rush to solve problems, emotions are ignored, leaving frustration, tension, and misunderstanding unaddressed. When tensions arise, people may defend their position, blame others, or withdraw—making conflict resolution and collaboration harder. As understanding breaks down, trust weakens, stress builds, and productivity suffers.

 

But what if there were a different way—one that focuses on understanding what truly matters to each person first, then co-creating solutions?

 

What truly matters are the deeper drivers behind our emotions and actions—our universal human needs. While people may have different opinions or solutions, these underlying needs are shared by all. When we shift our focus from debating strategies to understanding each other's core needs, we create common ground for meaningful dialogue, thus paving the road to collaborative problem-solving.

Universal human needs are the deep drivers of our thoughts, emotions, and actions. According to Marshall Rosenberg, psychologist and author of Nonviolent Communication: A Language of Life, these needs form the foundation of connection and conflict resolution. They are abstract and separate from the specific strategies or actions we use to fulfill them. This allows people to understand each other's needs without necessarily agreeing on the solutions. By recognizing these shared needs, we can find common ground, resolve conflicts, and foster collaboration.

 

Universal human needs are vast—these are just a few examples:

  • Understanding: The need for being heard, respected, and valued.

  • Autonomy: The need for choice, space, and self-direction in decisions.

  • Respect: The need for being treated with dignity and consideration.

  • Trust: The need for security, reliability, and consistency in relationships.

  • Safety: The need for stability, predictability, and security.

  • Connection: The need for meaningful relationships, belonging, and trust.

  • Contribution: The need to make a positive impact and contribute to something larger than oneself.

  • To Matter: The need to be seen, acknowledged, and know that one’s presence and actions make a difference.

 

When we understand and acknowledge these needs—both our own and others’—we can address the root causes of conflict and communication issues, and ultimately create a more collaborative and productive environment.

What Are Universal Human Needs

Transitioning to High-Performing Teams through Needs-Based Communication

A Needs-based communication approach shifts the focus from debating whose solution is best to first understanding the human needs at the core of the issue. By identifying and expressing these deeper needs, individuals can foster meaningful dialogue, even in disagreement.
 

Rather than arguing over positions, this approach encourages teams to listen with empathy, speak with authenticity, and engage in collaborative problem-solving. When conversations center on understanding rather than persuasion, tensions ease, trust grows, and solutions gain greater support from everyone involved.
 

Here’s how a Needs-based approach transforms workplace communication:
 

Identifying Needs – Instead of jumping straight into solutions, the focus first shifts to understanding the core needs driving each person’s perspective. This exploration of needs lays the foundation for more effective and collaborative problem-solving.
 

Creating Empathy – Acknowledging and expressing emotions honestly helps build empathy, fostering deeper connection and understanding without requiring agreement.
 

Collaborating for Solutions – Once needs are understood and acknowledged, teams can co-create solutions that work for everyone, leading to mutually beneficial outcomes and reducing conflicts.
 

Fostering Trust and Connection – Addressing needs first, with authenticity and respect, builds trust, strengthens collaboration, and creates a more supportive and effective work environment.
 

By integrating this approach into workplace interactions, teams can move past energy-draining tensions and conflicts toward solutions that are both effective and sustainable.

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